What is a PURL?
A Personalised URL (PURL) is a fully trackable web address that is unique to each individual customer or prospect. They can be integrated into your personalised direct mail and email communications and when activated in an internet browser, the power of the PURL is unleashed.
Personalised sites aren't just a marketing gimmick to say 'Hi Firstname'. We can facilitate dynamic content including variable text, hyperlinks, images and prepopulated forms - proven to increase response rates. Great gains can be had for those wanting to capitalise on their customer intelligence.The power of the PURL
PURLs are the latest in personalisation technology which enable you to:
- Deliver highly personalised content on your campaign landing pages
- Track and follow each and every response to your campaign
- Drive offline prospects online
- Enable analysis of both online and offline campaigns in one place
- Improve response rates
