Pro-Active AI

Jan 30 2023 at 9:30 am

Direct mail now officially has superpowers!

Integrate direct mail with smartphone technology to improve customer response rates and overall engagement and sales

John Noble

Director

Jan 12 2017 at 3:09 pm

Potentially good news for B2B Marketers

It appears that the worst fears of the ePrivacy Directive have been averted.

John Noble

Director

Nov 15 2016 at 9:34 am

PURLS HELP DELIVER ACCOUNT BASED MARKETING

There is no doubt that Account Based Marketing is very much ‘in’ when it comes to driving business-to-business marketing. Much has been written about the various techniques one should use in terms of building databases to facilitate effective Account Based Marketing campaigns.

John Noble

Director

Nov 01 2016 at 10:30 am

So much for the myth that most direct mail goes straight in the bin!

One of the startling statistics to emerge from some ground-breaking research done in the UK is that 40% of all mail received by the average household is still hanging around 4 weeks later.

John Noble

Director

Feb 18 2016 at 1:23 pm

Benefits of Print: Why is print marketing a vital channel in your marketing mix?

With the digital revolution still in full swing, it’s easy to overlook traditional marketing channels in your marketing strategy. However, as we become bombarded by digital and online content, print is creating more engagement with prospects who favour the tangible and personal nature of print marketing.

Jason Boxall

Director

Dec 16 2015 at 12:04 pm

EU Data Protection Regulation – A victory for Common Sense

So, the powers that be have agreed on a text for the EU Data Protection Regulation, so what are the implications for B2B marketers?

John Noble

Director

Nov 23 2015 at 2:17 pm

How will you allocate your marketing budget next year?

Many of our clients use a number of channels to effectively market their business. Whilst print marketing and direct mail hold a firm footing on the marketing landscape, content, paid search and other online channels continue to dominate spend and effectiveness as a measurable marketing resource to marketing professionals.

Jason Boxall

Director

Nov 20 2015 at 9:17 am

Segmented Content

There is much written about content marketing and providing segmented content to different audiences. The use of Personalised URLs helps facilitate this, by delivering personalised and specific content to each landing page visitor. This all sounds great, but how do you segment your data?

John Noble

Director

Nov 12 2015 at 12:28 pm

Customers, Personalisation and RFV

Personalisation is not about mail-merging. It's about understanding your customer well enough to be able to adapt your message to what he or she wants, and to use that knowledge as a platform for increasing customer loyalty, satisfaction and spend.

John Noble

Director

Nov 11 2015 at 12:28 pm

Is your retail business ready for the festive season?

If we take a look back at festive shopper behaviour trends for 2014, marketing communication, personalisation and engagement throughout both the shopping phase and buying phase are key for increased sales.

Jason Boxall

Director

Nov 03 2015 at 2:48 pm

Why use Pro-Active?

Here at Pro-Active, we live and breathe all things marketing. From postal print campaigns to global digital PURLs. Our dynamic team of data experts, digital marketing consultants, design and IT gurus enable us to create, deliver and engage across multiple touchpoints.

Jason Boxall

Director

Oct 27 2015 at 4:42 pm

Is your marketing campaign perfectly balanced?

Planning your next marketing campaign? It’s a well known fact that things work well in pairs to complement each other; Gin and Tonic, Yin and Yang, bacon and eggs, Chaz and Dave, and last but not least, direct mail and email marketing.

Jason Boxall

Director

Sep 23 2015 at 10:42 am

The monumental increase of Ad Blockers, the death of PPC and the end of digital advertising

No one can deny that the use of free Ad Blockers such as Ad Block Plus and U Block Origin are gaining momentum. The increase, particularly by millennials is astonishing with increases from just over 20 million users to 198 million last year.

Jason Boxall

Director

Sep 08 2015 at 2:24 pm

The Hare and the Tortoise effect : Why snail mail is overtaking digital channels.

A key question to ask before creating any marketing campaign is which marketing channel offers the best levels of engagement with your target audience?

Jason Boxall

Director

Jul 24 2015 at 10:24 am

One Size Fits All? - Personalising & Segmenting Web Content

Personalisation isn’t just about greeting prospects or customers by their name – it’s about delivering relevant content based upon their interest areas, needs or their position in a buying cycle.

Jason Boxall

Director

Jul 07 2015 at 2:48 pm

The “New Consumer” versus the “New Customer”

With a limited attention span and no loyalty, the “New Consumer” has the choice to consume whatever they want, when they want to via whichever means. If this is the case, then brands need to focus their strategy on how to really connect and engage with the “new consumer”.

John Noble

Director

Jun 23 2015 at 10:59 am

Using PURL technology to boost PPC

How many times do you as a potential customer click on a Google Ad only to be taken to a generic landing page or website? How relevant is that landing page to your original search?

John Noble

Director

Jun 01 2015 at 9:48 am

The role of data in a world of Marketing Automation

B2B organisations are investing in marketing technology at an accelerating rate. In fact, IDC predicts that CMOs will drive up to $32.3B in marketing technology spend by 2018. This phenomenal growth has big implications for B2B marketers in relation to their data.

John Noble

Director

May 12 2015 at 3:36 pm

204 Million e-mails, 342,000 tweets and 1380 blog posts sent every minute in the Digital landscape

Staggering statistics & a very real problem for today’s marketer. Competing for space in the overcrowded digital space means that your content needs to be highly engaging and tailored to your specific audience.

Jason Boxall

Director

May 11 2015 at 12:04 pm

Politics gets personal!!!

We have long championed the use of personalisation in direct mail, print, email marketing and of course websites and landing pages.

John Noble

Director

Apr 20 2015 at 4:25 pm

Data Legislation has changed for the better!

As of 6th April, the law on nuisance calls and texts has changed.

For the old legislation to be applied, one would have to prove “substantial damage or substantial distress” from nuisance calls, which let’s face it, is very subjective.

John Noble

Director

Apr 20 2015 at 12:25 pm

My PURL campaign didn’t perform for me?

This is something that we have heard before and it is one of the most common objections to using PURL Technology in marketing campaigns.

Jason Boxall

Director

Apr 02 2014 at 11:17 am

Higher levels of Engagement and ROI for Informa!!

Cable Congress 2015 (run by Informa), is the flagship event of the European Cable industry. In an effort to build on the previous year’s audience, Informa wanted to deliver personalised and segmented content, to email and postal recipients, in an effort to improve engagement and ROI, whilst delivering a unique web experience to customers and prospects.

John Noble

Director

Mar 26 2014 at 10:42 am

London Review of Books to further extend PURL campaigns

LRB is an international fortnightly publication covering politics, culture and the arts. They were looking at new techniques to enhance and improve their subscriptions marketing.

John Noble

Director

Mar 25 2014 at 3:20 pm

Leaked EU document hints at watered down data laws

A 300-page document pertaining to European data protection has been leaked by activists. Privacy International, Panoptykon Foundation, Access and European Digital Rights released the document and said “Some of the council’s proposals gut data protection of all meaning”.

John Noble

Director

Mar 09 2014 at 1:39 pm

Gain competitive advantage from opt-In campaigns

There is much noise about the forthcoming EU Data Protection Directive and how this will impact on our ability to use customer and prospect data, especially when it comes to conducting Email Marketing, Direct Mail and Telemarketing campaigns.

John Noble

Director

Feb 05 2014 at 9:39 am

Email Marketing Vs Social Media – which is better?

There is a lot of discussion amongst marketers and digital marketing professionals. On the one hand, we have a tried-and-tested channel and on the other we have the new kid on the block who has revolutionised the way we interact with brands. Don’t forget that email marketing used to be the new kid on the block that revolutionised the way we communicate.

John Noble

Director

Jan 27 2014 at 3:26 pm

How will the new EU legislation impact on the use of PURLs?

It is looking likely that the EU Data Protection Legislation will come into effect at some point in 2015. The basic principle of the legislation is that everyone in the EU will have the right to the protection of personal data. Whilst I am sure that everyone would agree with the principle, the measures and controls will have an impact on how we use data in providing personalised web content and in particular the use of PURLs.

John Noble

Director

Jan 19 2014 at 12:49 pm

Using Direct Mail to Drive Web Traffic – What works?

A subject that is being analysed more & more in a bid to reduce DM costs but increase visits to a PURL page. There is definitely a change in the way your prospects are engaging & moving up the sales funnel.

John Noble

Director

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