Presentation
The below presentation shows the sequence of events the PURL goes through.
The use of PURLs has literally changed our marketing plan for the foreseeable future. Using PURLs in an online and offline test, we were able to effectively benchmark the performance of both channels to work out where the best ROI could be attained on our campaigns. We continue to use PURLs to provide customised communications and offers to our customers and prospects.
Marketing Director, Emap
