Why usepurls.com?
Usepurls.com (a brand of Pro-Active Business Information) is a fully managed Bureau Service. Traditionally, only the clients of large multi-national agencies or those that have invested in expensive software have been able to benefit from the use of PURLs.
Affordable
We have developed our own PURL technology and this is available to our clients, therefore rather than pay high retainers or licensing fees, clients can use PURLs in each of their marketing campaigns through a setup fee and a straight cost per '000. Prices start from £400 setup and £50 per '000 PURLs.
Flexible
We can help with the despatch of your campaign (whether you are using digital print, personalised direct mail or email broadcasting) through the services of Pro-Active. If you are already able to facilitate this, we can append the PURLs to your database for you and would then simply host your landing page for you.
The use of PURLs has literally changed our marketing plan for the foreseeable future. Using PURLs in an online and offline test, we were able to effectively benchmark the performance of both channels to work out where the best ROI could be attained on our campaigns. We continue to use PURLs to provide customised communications and offers to our customers and prospects.
Marketing Director, Emap
