Personalised URL with personalised web content

What is a PURL?

A Personalised URL (PURL) is a unique web address that launches a personalised website or personalised landing page for each recipient of your direct marketing campaign. They can be deployed as part of a cross-media marketing campaign (via direct mail or email) to enable full personalisation (including text, imagery and video), along with the ability to serve up dynamic personalised web content. Each Personalised URL can be fully tracked, which means that your insight through web analytics enables you to continuously improve your campaign ROI.

The benefits of using PURLs

PURLs are the latest in personalisation technology which enable you to:

  • Deliver highly personalised web content (text, images, video)
  • Track every interaction by individual, segment or campaign on your personalised landing page
  • Access comprehensive web based reporting and web analytics in real time
  • Pre-fill web forms to provide a one-click action to improve direct marketing campaign response
  • Set web activity triggers for marketing automation and co-ordinated cross-media marketing
  • Alert key stakeholders to customer and prospect activity on personalised websites for lead generation
  • Drive offline prospects online more effectively
  • Analyse the performance of direct mail and email channels in one place
  • Improve response rates

Results are impressive: good response rates and levels of engagement, plus pinpoint tracking of lead sources and conversions via the reporting tools.

once you begin using PURLs it also give you ideas of other ways in which they can be used for engaging with existing customers, and attracting new ones.

We'll certainly be using them extensively over the coming months.


Marketing Director, Faversham House

Personalise This Page

Call 0845 121 2280

for a no-obligation quotation

 

Share on LinkedIn

Share PURL technology with your colleagues.

SOME OF OUR CLIENT CASE STUDIES

  • Seasearcher
    Responsive, single screen layout for Lloyd's List.
  • Chemistry Toolkit
    J. Wiley & Sons promotion targetting librarians for the Chemistry Toolkit.
  • Corporate Card
    AirPartner PURL campaign promoting the launch of the new Corporate Card.
  • School Jobs
    The Guardian School Jobs PURL site with geo-location data feeds
  • Rail and Metro
    Rail and Metro Latin America event for the Global Transport Forum
  • Food and Drink Expo
    The Food and Drink Expo 2014 used news feeds and API integration to serve visitors targetted/relevant content.

Testimonials

This is the first time that Informa Exhibitions have used Pro-Active Business Information for a print and email campaign for a forthcoming exhibition. Not only was the customer service impeccable, with the team guiding me through each step of the process and responding quickly to any requests, the results have also been very impressive indicating that a combination of online and print within my marketing campaign provides an optimum result. I would certainly recommend utilising PURLS for any campaign for more accurate analysis, we will certainly be using the service again!

Informa Exhibitions
Melbourne, Australia

I have used personalised URLs for our B2B campaign, which is my first time to use it. ProActive team is been really helpful and informative with patient all the time. Regarding the tracking, it is a great tool as we can get the dynamic scene from the campaign. I would recommend this tool.

CRU
London, United Kingdom

I'm really pleased with the recent PURL campaign, particularly with the 1 click visitor campaign results so far. I’ve sent two emails and received about 200 direct registrations so definitely worth the investment.

BME Global
London, United Kingdom

Great analytics of mail perfomance and 25% conversion rate on those pieces for B2B campaigns. Well worth trying for any organization! More than anything Peter and Proactive team are wonderful to work with!!

Ecochem
London, United Kingdom

Absolutely love PURLS first dabble resulted in a 359% ROI so well worth the experiment. Furthermore one of our PURL leads generated Sponsorship revenue for another portfolio. All in all WIN WIN! I would highly recommend Peter & the team everyone was helpful, efficient and a pleasure to work with.

Citeline, Inc.
London, United Kingdom