Personalised URL with personalised web content

Thank you for activating your PURL

Your PURL, which is a unique web address, has launched this personalised website that is unique to you, so we hope you enjoy this new web experience. PURLs are the latest in personalisation technology and enable you to:

  • Deliver highly personalised web content (Text, Images, Video)
  • Track every interaction by individual, segment or campaign
  • Access comprehensive web based reporting and analytics in real time
  • Pre-fill web forms to provide a one-click action to improve response
  • Set web activity triggers for marketing automation
  • Alert key stakeholders to customer and prospect activity for lead generation
  • Drive offline prospects online more effectively
  • Analyse the performance of direct mail and email channels in one place
  • Improve response rates

Results are impressive: good response rates and levels of engagement, plus pinpoint tracking of lead sources and conversions via the reporting tools.

once you begin using PURLs it also give you ideas of other ways in which they can be used for engaging with existing customers, and attracting new ones.

We'll certainly be using them extensively over the coming months.

Marketing Director, Faversham House

Call 0845 121 2280

for a no-obligation quotation


Refer a Colleague

Do you have a colleague who'd like to know about PURLs? Fill in their details below to send them their own Personalised PURL page.


Share on LinkedIn

Share PURL technology with your colleagues.