Personalised URL with personalised web content

Thank you for activating your PURL

Your PURL, which is a unique web address, has launched this personalised website that is unique to you, so we hope you enjoy this new web experience. PURLs are the latest in personalisation technology and enable you to:

  • Deliver highly personalised web content (Text, Images, Video)
  • Track every interaction by individual, segment or campaign
  • Access comprehensive web based reporting and analytics in real time
  • Pre-fill web forms to provide a one-click action to improve response
  • Set web activity triggers for marketing automation
  • Alert key stakeholders to customer and prospect activity for lead generation
  • Drive offline prospects online more effectively
  • Analyse the performance of direct mail and email channels in one place
  • Improve response rates

Results are impressive: good response rates and levels of engagement, plus pinpoint tracking of lead sources and conversions via the reporting tools.

once you begin using PURLs it also give you ideas of other ways in which they can be used for engaging with existing customers, and attracting new ones.

We'll certainly be using them extensively over the coming months.


Marketing Director, Faversham House

Call 0845 121 2280

for a no-obligation quotation

 

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SOME OF OUR CLIENT CASE STUDIES

  • Seasearcher
    Responsive, single screen layout for Lloyd's List.
  • Chemistry Toolkit
    J. Wiley & Sons promotion targetting librarians for the Chemistry Toolkit.
  • Corporate Card
    AirPartner PURL campaign promoting the launch of the new Corporate Card.
  • School Jobs
    The Guardian School Jobs PURL site with geo-location data feeds
  • Rail and Metro
    Rail and Metro Latin America event for the Global Transport Forum
  • Food and Drink Expo
    The Food and Drink Expo 2014 used news feeds and API integration to serve visitors targetted/relevant content.

Testimonials

We've started working with Pro-Active's Personalised URLs (PURLs) for our B2B marketing campaigns, and already the results are impressive: good response rates and levels of engagement, plus pinpoint tracking of lead sources and conversions via the reporting tools. Once you begin using PURLs it also gives you ideas of other ways in which they can be used for engaging with existing customers, and attracting new ones. We'll certainly be using them extensively over the coming months.

Faversham House
Redhill, United Kingdom

I have used Personalised URLs for our B2B email campaigns. Peter and his team were very helpful and effective throughout the process. On my first PURL campaign, I have generated lots of enquiries, plus ROI was TRIPLED compared to normal email campaigns. I strongly recommend ProActive's Personalised URLs service for those who are looking for immediate return for their marketing activity.

World Trade Group
London, United Kingdom

This is the first time that Informa Exhibitions have used Pro-Active Business Information for a print and email campaign for a forthcoming exhibition. Not only was the customer service impeccable, with the team guiding me through each step of the process and responding quickly to any requests, the results have also been very impressive indicating that a combination of online and print within my marketing campaign provides an optimum result. I would certainly recommend utilising PURLS for any campaign for more accurate analysis, we will certainly be using the service again!

Informa Exhibitions
Melbourne, Australia

Have been so inpressed with ProActive and the set up of this campaign. We launched today and fingers crossed we're able to translate this tracking and data in to great results.

Stagecoach Group plc
Portsmouth, United Kingdom

Great analytics of mail perfomance and 25% conversion rate on those pieces for B2B campaigns. Well worth trying for any organization! More than anything Peter and Proactive team are wonderful to work with!!

Ecochem
London, United Kingdom